I love all things Tarte! Thank you for all you do to make our beauty routines better for our bodies and better for the planet! Although I find myself using sponges and fingers (out of habit) to blend my foundation- I’ve dreamt for so long for this kind of tool because of the way it blends and buffs the foundation onto your skin. Tarte Cosmetics is launching a hydrating version of its beloved Shape Tape Concealer called Shape Tape Ultra Creamy Concealer. I take full responsibility, and we thank you all for helping us to educate our team each other." Maureen Kelly, founder and CEO Itâs a little-known fact that Maureen Kelly was p ursuing a PhD in psychology before her career path took a 180-degree turn into cosmetics. Before I started tarteâ¢, I was in a completely different field. Sixteen years to be exact. The bronzers! I have a huge palette called the vanity I got maybe last Christmas, that is just awesome. Tarte is one those companies that I feel is very consistent and the products just keep getting better! Tarte Cosmetics is the latest makeup brand to come under fire for posting a racist meme on social media, which was immediately dragged online. Women I Admire: Maureen Kelly of Tarte Cosmetics You guys, I am THRILLED to kick off 2013 with a Women I Admire interview with the founder of one of my very favorite brands out there! Tarte Cosmetics was founded by Maureen Kelly. Kelly started the company with the support of her first husband. The brand has since issued another statement on their Instagram, written by company CEO and founder Maureen Kelly. That new set looks amazing. I am really eyeing this brush. "We deeply apologize to anyone we offended today, it was a complete oversight & we absolutely didn't mean to post with that intention. 1. From day one Maureen Kelly, founder and CEO of our extraordinary client Tarte Cosmetics, knew what she wanted her company to stand for in the world of makeup. Tarte cosmetics founder, Maureen Kelly, shares her best beauty buys, how the Internet shifted the makeup industry, and more. Start squirreling away 48 dollars for March 14th – I have! It was so cool learning more about her. Kelly brought the line to market in 2000, earning her first order at Henri Bendel. I bought my first tarte product this weekend actually, and I am PSYCHED. Also in 2000, Tarte Cosmetics debuted its first order at Henri Bendel.In 2003, Tarte products were being stocked by Sephora and in 2005 at QVC. Once upon a time, 1999 to be exact, Maureen was a beauty obsessed gal with a desire to go green. And to be sitting there with her and the equally lovely Candace, before a table full of brand spanking new tarte goodness; it was one of those pinch me moments. While it may not have been the original poster's intention to be racist, as the initial apology claims, the language was racist nonetheless — and that's never ok. Hopefully, the backlash encourages brands to pay more attention to their language and create a positive, safe conversation for all of their customers. We understand that this ignorance has caused us to lose loyal fans and we completely understand. QVC always has the best Tarte sets *sighs dreamily*. She was pursuing a PhD in psychology at Columbia University when she decided to pursue her interest in cosmetics because she could not find effective makeup she liked; she wanted natural makeup that gave a glamorous look. P.S. The dynamic duo were in town for tarte’s weekend QVC special, Buzz on the Red Carpet. My calendar is marked because I do not want to miss this one. Sidelights Maureen Kelly founded Tarte Cosmetics out of her New York City apartment in 1999 after abandoning a plan to become a clinical psychologist. Also, my grandmother LOVES QVC and has gotten me a little addicted. Burt’s Bees Tinted Lip Balms Review + Swatches, Ditch Unwanted Hair and #GoConfidently with Jolen, CVS Skin + Pharmacy Anti Aging Skincare Review, We Heart This - tarte achiote cheek tint and lip luster duo review, We Heart This - tarte 8th World Wonder kit – get it NOW, How To Become A Farmasi Beauty Influencer, 10 Best LED Nail Lamps (For Perfect Nails), 20 Best Types of Facials You Should Try In 2020. I don’t know if I would have been able to hold myself back…. As wise women in 2011, we know that of course, we can have it all. That post is no longer on their Instagram and has been replaced with an apology directly from Maureen Kelly, the CEO and founder of Tarte. I liked getting to read about the lady behind it all :), Pingback: We Heart This - tarte achiote cheek tint and lip luster duo review. All information or ideas provided should be discussed in detail with an advisor, accountant, doctor or legal counsel prior to implementation. I love my provocateur pressed powder and multipleye waterproof mascara – but my FAVORITE tarte product has always been lights, camera, lashes mascara! It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. I have my eye on that brush :). I also need to grab up some of the Lipsurgence colors. I love all things Tarte! Squee! Awards: Woman of the Year, Entrepreneur magazine, 2007. They also managed to sneak in some time to meet with a few Los Angeles beauty artists and bloggers to share some of the upcoming products from tarte for spring/summer 2011. @jo – you are going to be hooked. You lucky kids! Tarte Cosmetics makeup, skincare & beauty products. After being slammed on Twitter and Instagram, Tarte took down the post and reportedly issued an apology (also since removed) that featured a picture of a kitten. Unlike some âgreenâ products, Tarte is trendy and fun. Lucky you, you can spend some time with Maureen too! Social media was quick to react, calling the company out for perpetuating a tired, racist joke against Asians. I didn’t know tarte was green either. It has gotten so young and offering great make-up brands now. That set looks gorgeous! The beautiful brand Tarte Cosmetics was established in New York in 1999 by Maureen Kelly. We lost all composure in front of these impressive business women when we got an up-close and hands-on look at some of these amazing new items, especially the soon to be QVC exclusive 8th World Wonder kit. Happy Green Monday readers! Join Facebook to connect with Maureen Kelly and others you may know. @jpal – I was the same way! You should be nominated for sainthood. The new Shape Tape Concealer will be available in a â¦ Tyna is a former editor and co-founder of we heart this that worries about becoming a crazy cat lady, reads at least a book a week, checks in at a Flyers fan forum every morning and is forever organizing her closets and drawers. They have adorable packaging and great products. Founder, Tarte Cosmetics, 1999, and president, 1999â. I’ve picked up a few tarte products in the past.The Jewels of the Amazon liner trio looks gorgeous. I can’t wait to ramble about it next week! @stef, you are a trooper. I think I need the blush in that set, and I’m drooling over the brush that comes with it. I have a set of them and they are THE BEST. The young personâs guide to conquering (and saving) the world. You make some of the best cosmetic products on the market–and your packaging is just darn cute! See what’s new from tarte and available exclusively on QVC when Maureen visits America’s favorite home shopping option. (It’s SO not the old channel it used to be, there are some great bargains….) I adore tarte! I think Maureen is now completely out of the picture as I have seen Tarte presentations in the last few months and they have a new Rep who is introduced as the Tarte Rep by the hosts - she has been here awhile as they all seem to know her and have worked with her before selling Tarte. Pingback: We Heart This - tarte 8th World Wonder kit – get it NOW, Your email address will not be published. @pinkshaya and @hao9703 – the brush is AMAZING! Their primers are amazing, and the eye shadows are so soft and build-able. Sheâs also a Starbucks lover & beach bum! Keywords maureen kelly tarte cosmetics. Ad Choices, Tarte Cosmetics Posts Racist Meme on Instagram, Courtesy of Instagram/@tartecosmetics, Twitter/@heymichellelee, https://twitter.com/heymichellelee/status/909018966860947456, https://twitter.com/ladybumble_bee/status/909402586314416129, https://twitter.com/Minsooky/status/909434262365130753, https://twitter.com/lisasbeautymark/status/909249069079568384, People Are DRAGGING The Chainsmokers for a Racist Joke Against Asians. But nonetheless, Tarte Cosmetics CEO Maureen Kelly said there was room for improvement. You’re a special lady and we love all you do! I love Tarte products too! Today an announcement about Tarte Cosmetics shocked the cruelty free beauty world. ... Tarte quickly removed the meme, and issued the following apology from Tarte founder Maureen Kelly. The inspiring Maureen did just that. Wow, there are so many great things in that set! If I was writing this for a magazine in the 80s, now is the part where I would tell you Maureen is a women that proves “we can have it all” – an education, husband, kids, friends, and a CEO position in a flourishing company. Maureen Kelly looks like such a doll! I seriously recommend their products to everyone these days. Gasp, it is so, so awesome. Ok, first of all…every word @tyna said is true. It comes with the kit. Unlike some “green” products, Tarte is trendy and fun. The best!!! That apology didn't go over so well with commenters, who pointed out that the vague statement didn't apologize directly to the Asian community. It was a happy shock to find out it not only looked amazing, but was good for my skin too. The meme confusingly inserted the racial slur "ching chong" in the middle of a comparison between "my brain during the day" and "my brain at night" for no apparent reason. Tarte has been in the game for almost two decades. And I must, MUST have the 8th wonder set! The colors are awesome and I want that brush! Whoa, can’t wait to get my hands on this set, especially that brush! tarte will cover the entire tour on their social media with over 8.5m Instagram followers to get even more people involved. Made with high-performance naturals. Do you experience this, tartelettes???". 60 Followers, 101 Following, 5 Posts - See Instagram photos and videos from Maureen Kelly (@kelly.maureen) It specializes in hypoallergenic skincare products and also products for vegans. Tarte is one of those brands I would love to try if it were in my budget. View the profiles of people named Maureen Kelly. Save my name, email, and website in this browser for the next time I comment. It’s so great to hear about the people behind the brand; it makes it seem less corporate and more personal! 9.9m Followers, 295 Following, 10.9k Posts - See Instagram photos and videos from Tarte Cosmetics (@tartecosmetics) Maureen Kelly is the CEO & founder of tarte cosmetics, a cruelty-free line of easy-to-use products packed with healthy ingredients that deliver real results. Just over 10 years later, tarte has established itself at the pinnacle of green brands with it’s unique mixture of skin pampering formulas, chic and eco-friendly packaging and a range of colors and products that can take you from natural to full-on glam. "Yesterday, we made a mistake by sharing an insensitive meme with a racist term. The gel-cheek stains! Tarte Instagram. I LOVE this brand! I bought my first tarte product this weekend actually, and more ( Psst you., either gotten so young and offering great make-up brands now informational purposes only Courtesy. 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